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Research process 801


 
Module code BEM 801
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

This module focuses on the fundamental research processes, principles and techniques necessary to conduct and interpret empirical research in marketing. This includes the conceptualisation and scientific thinking process; the research process; research planning and design; data gathering and analysis; and reporting of research results.
Module credits 40.00
NQF Level 09
Prerequisites No prerequisites.
Contact time 11 lectures
Language of tuition Module is presented in English
Department Marketing Management
Period of presentation Year
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